I believe charging a premium is acceptable only when the seller is fully transparent about the reasons, which builds trust in both product and relationship.
Premium pricing must be accompanied by full transparency about why.
A standout brand can publish: Here’s the cost; Here’s our markup; Here’s why.
I observed that both established brands and D2C startups in India are locked in a perpetual discount war, pushing customers to wait for deep‑discount periods like March Tee’s 50 % off every March.
Every brand seems to be in a perpetual discount war - from established players to D2C startups.
Interesting case of March Tee which offers 50% off every March.
Simpl's pay‑in‑three‑monthly‑instalments campaign shifts the narrative from “pay less” to “pay better.”