I decided to frame the huge price gap in the lab‑grown diamond market as a consumer‑education problem, because buyers often cannot tell if they are paying a premium or a fair price.
Consumers often don’t realise that they’re paying a premium.
Premium pricing isn’t the issue; brands deserve to charge for service.
₹17.5K
₹60K
Lab‑grown diamonds are the cleaner choice, the smarter buy, and in many ways, the future of the category.
Expectation of 3–4 dominant brands to emerge over the next decade.
Global diamond market size is $100B+.
Major Indian LGD brands quoted a 1 carat VVS2 F‑color cushion cut between ₹34K and ₹65K, while a local jeweller offered the same diamond for ₹17,500.
The price discrepancy can be as high as ₹47,500 between brand quotes and the local jeweller’s price.
I propose a transparent reference‑price framework akin to Rapaport to disclose cost, markup, and justification.
I call for a reference price index so Indian consumers can assess true value and help the market become a trusted global leader.