The pitch was messy.
Turns out I was wrong.
Krvvy raised ₹6.1 crore in a pre‑seed round on 2025‑01‑20.
The company achieved a 40× growth in under a year.
India’s women’s innerwear market is valued at ₹50,000 crore.
My note on Krvvy highlighted that the best founders grow faster than their VC investors, and Yash Goyal exemplifies that rule.
The best founders always grow faster than their VC investors.
Yash Goyal is one of them – I consider him smarter than me, more curious, more obsessed, more relentless.
I genuinely believe he’ll be one of the top D2C founders in India in the next 2‑3 years.
We backed Krvvy because the shapewear market is exploding and the founder made it a no‑brainer.
I observed a founder with deep execution expertise who oddly knows a lot about women’s underwear.
Quote: "I still don't have an answer why does this dude know so much about women's underwear."
Quote: "Either ways one of the best founders I have come across in terms of execution."