As a VC, I publicly praised a startup for leading innovative marketing, saying: “As a VC, it's inspiring to witness startups not just participating but leading in innovative marketing strategies. Kudos to the team! 👏”
My public kudos serve to reinforce the startup’s credibility and encourage continued innovation in marketing.
I experimented with a “legal notice” GTM hack for Salty’s Rakhi campaign, turning a compliance‑style notice into a cheeky, memorable cultural hook that demanded effort from “lazy brothers.”
The campaign tagline: “Failure to put effort into sibling relationships.”
I argue that in D2C markets, execution—stories, moments, cultural hooks—is the real moat because products can be copied in about 6 months.