The convenience fee charged by BookMyShow for a booking is ₹35.
I observed that an empty PVR hall on a prime‑time long‑weekend indicates a missing scarcity signal. The implicit causal chain is: empty halls ⇒ no FOMO ⇒ no advance bookings ⇒ no scarcity ⇒ BookMyShow has no reason to promote listings ⇒ consumers lack urgency to pay the ₹35 “convenience” fee. Zomato responded by hosting live‑music festivals (Coldplay, Asli Yoyo, Diljit Dosanjh) to recreate the two Indian spending drivers – “Lalach” (greed) and “dar” (fear).
I recently visited PVR on Jan 26th to watch a movie and the hall was almost empty.
2,650 people showed up for the first HYROX event in India.
The average ticket price was ₹6,000.
Revenue was around ₹3–4 crore.
No celebrities or prize money were offered.
The event was organized by a global team that retained the profits.
Format: run 1 km → workout, repeat eight times, lasting about 90 minutes.
Instead of medals they handed participants a small fabric patch to stitch onto their gear.
Professional photos of every entrant were taken to fuel organic social distribution.