All In Capital co‑led the first round in ProsParity, an EV‑financing startup targeting India’s tier‑2 and tier‑3 markets.
ProsParity aims to simplify credit access for two‑ and three‑wheeler EV purchases.
Founders Saurabh Khodke and Anirudh Dhakar have prior lending experience and deep knowledge of tier‑2/3 markets.
Between now and 2030, almost 46 million 2 & 3‑wheeler EVs are projected to be sold in India, creating a massive financing opportunity.
All In Capital decided to co‑lead because the founders’ lending track record and the untapped financing need aligned with the firm’s emerging‑market credit focus.
- Evaluation criteria:\n 1. Founders’ lending track records\n 2. Projected 46 M EV sales in tier‑2/3\n 3. Fit with All In Capital’s emerging‑market credit mandate
I invested in NBC because its ₹110 cappuccino is premium yet affordable for Bharat, addressing Tier 2/3 price sensitivity.
A daily premium coffee at ₹350 costs ₹7,000 a month (₹350 × 5 days × 4 weeks).
NBC has opened 100 outlets in smaller cities.
I documented the growth of Nothing Before Coffee (NBC), an affordable‑coffee brand focused on Tier 2 Indian cities.
NBC currently operates 120 cafés across 40 cities.
The brand adds 2‑3 new cafés each month.
I see the frugal brand‑building approach as a moat: limited marketing spend forces tight unit economics and a strong focus on affordability.