Under‑bragging hurts pitches; founders should aim to slightly oversell to signal competence and land in the “right zone.”
When you say, "I built the supply chain product at Flipkart that scaled from 100 to 5 million sellers," I lean in.
The founders I move fastest on can finish this sentence in 15 words: "We are building X for Y because Z just became possible."
The founders who raise $5–10M early are often the ones who can walk into a room and make you excited about what they're building.
Founders often ask me, "Why haven't you invested in X sector?" My answer is usually simple: no founder has made me excited enough about that sector yet.