It was started by 4 non obvious founders.
If we put us in separate rooms and ask the same question, we’ll get identical answers.
Two and a half years later we’ve backed 50+ companies.
All In Capital backs 20‑25 companies per fund, targeting non‑obvious founders before tier‑1 VCs.
100+ founders would vouch for the firm’s value‑add.
A competitor raised $5 M, which often leads to hiring fast and expensive, over‑hiring, scaling too fast, burning too much, and discounting to sell.
Target founders typically have not raised $2 M on a paper plan.
I maintain a lean, customer‑focused strategy to avoid the pitfalls of over‑hiring, over‑scaling, and discounting.
I have always believed that early-stage investing is less about spotting perfect businesses and much more about people, and conviction > comfort matters more than comfort in entrepreneurship.
- Desired founder traits: clarity, resilience, deep understanding of the problem.
- Investor role: show up early, ask the right questions, stand beside founders.
- Partners: StockGro, Legacy Collective, Jana Small Finance Bank, Amazon MX Player, OnePlus, Bowlers Petfood.
- Distribution: streaming from 16 Jan on Amazon MXPlayer for FREE, produced by Rusk Media and Recur Club.
- Outcome: reminded why conviction matters more than comfort in entrepreneurship.